Lawyers and paralegals, among others in the legal community, often struggle with their effort to promote, advertise, and market, their legal services; afterall, those who work in the legal community are professionally trained to handle time consuming and mentally challenging legal matters rather than how to focus on the development of business opportunity. However, as said by Zig Ziglar, “nothing happens until a sale is made”. Accordingly, without marketing and developing of quality business opportunities, or more simply, ‘without making a sale’, lawyers and paralegals, among others, will be without legal matters to focus on.
Advertising & Promotion
The team at Marketing.Legal has more than one-hundred (100) years of collective experience consulting in traditional advertising services. Planning and designing and implementing creative promotional strategies is our forte.
The online presence of legal firms often struggles - dismally. There are simply too many legal practitioners publishing websites that, essentially all say the same thing as each other - over and over again. Additionally, lack of understanding of the available search-engine optimization ('SEO') techniques, including the importance of best-practice concerns far beyond simply installing 'keywords', is a struggle for many who try to publish a website on a 'Do-It'Yourself' platform where SEO plug-ins were developed as an afterthought to the website platform.
What is needed instead, is a proprietary website platform where SEO was developed into the foundation as well as a genuine volume of substantial content (remember, even if nobody bothers to read all the information within a website, Google does). These ingredients, among others are often affordable only to the large 'downtown' law firms having huge budgets.
The solution for small legal/law firms, is a communal website platform that renders as 'multiple persona websites', creating independent and autonomously appearing uniquely branded and styled websites all driven from a database of extremely content rich, search engine optimized, communal articles; and of course, each uniquely appearing website also provides capacity to uniquely publish webpages and articles independent and from the communal articles.
Creating awareness, attention, and authority (A.A.A.), via social media campaigns involving Facebook is our specialty. A good marketing strategy of any type always follows the A.A.A. method and we are filled with fresh ideas as well as proven 'old faithful' time and tested ways to improve your publicity.
Training & Braining
As part of our Training & Braining education seminars, mentoring services are available in developing sales techniques. Learn how to qualify the needs, wants, and desires, of a prospective client. Learn to Turn Good Bye into Good Buy!