Does Gamification Belong Among the Legal Profession's Marketing Context?
Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to create similar experiences to those experienced when playing games in effort to motivate and engage with users interactively. This is generally accomplished through the application of gaming elements and game principles (dynamics and mechanics) in non-game contexts.
Try the Demo Quiz for a Gamification/Marketing Example
Gamification is part of persuasive marketing systems design, and it commonly improves user-engagement, organizational productivity, flow, learning, crowdsourcing, knowledge retention, employee recruitment and evaluation, client-intake pre-screening and more. A collection of research on gamification shows that it has positive effects on individuals with results including an expanded brand reach and acceptance, ultimately translating to an improved business bottom line.