Stop Telling and Start Selling By Deeply Connecting With Your Target Audience

Know Your
Why and Who

Connect with people who believe in what you believe.

Week One: Learn Why Why

In Week One of Know Your Why and Who, you will learn that every business including businesses providing legal service knows WHAT the business does.  You will learn that every business including businesses providing legal services knows HOW to do what the business does.  However, many businesses including many providing legal services are without an appreciation for WHY the business does what the business does or why knowing WHY is so important.

Achieve your vision for success by understanding what makes you and certain people just hit it off.

Week Two: Find Your Why

In Week Two of Know Your Why and Who, you will discover your WHY.  You will uncover your inner intentions and motives as the first step in identifying the type of clients you prefer to work with and who the type of clients are that will prefer to hire you.  You will recognize that inspirations are the roadway to achieving your aspirations.

Learn the psychology, philosophy, and ideology, that exists with yourself and within the clients that you want to attract.

Week Three: Be Your Why

In Week Three of Know Your Why and Who, you will commit to your WHY.  Your will learn to stay focused upon your WHY with a sense of purpose and passion as your genuine mission and soul serving promise to yourself and your clients.  You will learn why your commitment to your WHY provides the authentic conviction and personal integrity that potential clients feel and connect with.  You will learn why your WHY provides clients with the gut feeling that you are the right legal practitioner for the job.

Week Four: State Your Why

In Week Four of Know Your Why and Who, you will learn to express your WHY in a meaningful manner that appeals to, and attracts, those people who relate to your WHY and who will prefer to hire you.  You will learn to express your services offering from an inside to outside manner that states your WHY, HOW, and WHAT rather than just WHAT and HOW.

Week Five: Find Your Who

In Week Five of Know Your Why and Who, you will identify who is your WHO and where your WHO can be found.  More simply said, you will assess your market of potential clients and discover where the WHO that best aligns with your WHY is likely found.

Build a loyal client base that will refer you to others and will want to do business with you over and over again.

Week Six: Target Your Who

In Week Six of Know Your Why and Who, you will review who is your WHO as a target market and identify the communication options and strategies to deliver your WHY message to your WHO.  You will also learn to use the three-minus-two-times-three strategy for conducting effective marketing campaigns.