COVID-19 Announcement

Marketing.Legal is an essential service, available for business, while operating in accordance with Order issued by the Premier of Ontario, and is practicing and encouraging social distancing measures for the safe health of all persons. Learn More [61] Essential services include professional and social services that support the legal and justice system;
[65] Professional services including lawyers and paralegals, engineers, accountants, translators.
Order of the Premier of Ontario | March 23 2020 8:00PM


Businessperson writing a letter on a laptop computerHow to Write a Proper Letter For Use Within a Legal or Business Setting

To communicate with greater persuasion, when 'selling' a product or service or opinion or position, especially within writing such as email where body language and voice inflection is absent, a good writer will write to the reader rather than from the writer.

What Does it Mean to Say, "Write to the Reader Rather Than From the Writer"?

It means to write in a style conducive to what you want the reader to read and understand and feel rather than just what you want to say.  This seems confusing at first and does take some practice.  To learn the skill, simply start by placing yourself in the reader's shoes.  As the reader, what would you want to read (hear), especially subconsciously?

The most special thing a person can ever 'hear' is their own name.  Accordingly, make your writings about the reader's perspective rather than the writer's perspective.

In the legal world, which of the following do you think would be more persuasive if you need to obtain consent to an adjournment request from a lawyer?

Dear Bob:
I need an adjournment on the upcoming trial.  I am unavailable due to a conflict in my schedule.  I would like a consent to adjourn.  Please let me know.

Dear Bob:
Hope you are well. 
By writing to you, your position is sought on adjourning the forthcoming trial due to a scheduling conflict.  Rather than you attending on the day of, your advance consent to adjourn is sought so as to save your time.  Please advise of your view.

Which do you think will be better received by Bob?  Did you notice something?  The first version uses personal pronouns as relative to the writer, being the words, I, me, or my.  The second version, only, uses personal pronouns relative to the reader, being the words, you or your.  The second version also provides the benefit statement of, "save you time"; and while apparently obvious, even an obvious benefit should be stated.


When a writer writes from the writer's perspective, the writer TELLS.
When the writer writes to the reader's perspective, the writer SELLS!

For more information, fill out the form below to send a direct inquiry to Marketing.Legal

Do not send confidential information through this website form.  This website is not intended to provide advice specific to your particular circumstances.  Use this website form only to arrange an introduction with a Marketing.Legal representative to discuss your particular circumstances.  Your IP Address is:

86 Kersey Crescent
Courtice, Ontario,
L1E 0A4

P: (800) 551-5751

Hours of Business:

10:00AM – 8:00PM
10:00AM – 8:00PM
10:00AM – 8:00PM
10:00AM – 8:00PM
10:00AM – 8:00PM

By appointment only.  Please call for details.


Law Clerks
Process Servers
and much more!


Not Providing Public Services

Marketing.Legal is a 100% Canadian, owned and operated incorporated business, with dedicated expert professionals skilled in Website Development, Search Engine Optimization (SEO), Google Adwords, and Social Media marketing for Lawyers and Paralegals.


SSL Secured Trust

Animated Spinner