Which Domain Name Should I Buy?

Choosing a Domain Name A domain name is a key requirement of how people will access your website on the Internet, so choosing an ideal domain for your website that is also a representation and extension of your business brand, can feel overwhelming initially.  But don’t get intimidated.  Our staff have decades of experience in helping clients to select a domain name that is ideal and search-engine friendly.

What Are Some Tips When Choosing a Domain Name?

Think about a domain name that’s easy for people to remember and spell; something that identifies your brand, your primary product/service offering, and in some rare cases, a geographic term if highly relevant.  This approach can help to establish your brand and where applicable: local business credibility.  Avoid strange spellings.  Unless your brand name is already well established, purposeful misspellings are often problematic, confusing to potential clients and website visitors.

How Do I Choose a Domain that Stands Out?

Every domain is unique, just like every physical address or telephone number.  But you want a domain that really sets you apart and reflects your brand, style or personality – the type of domain name that clients will be sure to remember.

We work with GoDaddy, the world’s largest domain registry, and also select domain registries responsible for domain extensions that are exclusively available to legal professionals - so finding a domain name that is ideal for your business won't be a problem.  We recommend considering domain extensions, like .com, .ca, .law and .legal.  We also recommend also securing your domain/brand in both .ca and .com whenever the opportunity exists.  Reach out to our team for help with your domain name registration.


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