Getting Your New Website Prepared for 2019 The Necessities and Best Practices of the Modern WebHappy New Year.  At the time of this writing, it is January 5 2019, being an era of time for all those doing business on the web to get their assets in gear - that is to say get their website assets (ie: domains, photos, logos, branding, and other things) up to compliance with modern best practices, in keeping with the goal of providing the best possible experience for end-users, no matter what type of device they are using to view the web.

Below is a list of what is needed to help make your website more attractive to both people and search engines; and ultimately to improve the quality and quantity of business opportunities gained from your website.

Domain Name Best Practices 

An ideal domain name conveys your brand and/or explains what you offer in about twenty (20) characters or less.  For example: acmelegal.ca; which represents the brand: Acme, and conveys the service offering as: legal; and which for best search-engine results, uses the dot-ca (.ca) extension (because it ranks better for businesses operating in Canada that primarily target Canadians).  Additionally, the same domain name in dot-com (.com) should be setup as an 'alias'.

For the best search engine results, domain names should be registered for at least two (2) years.

HINT: To get your website up quick without administrative EXPENSES to solve techy stuff, have us register your domain name.  CAll: (905) 259-7154 to register a domain name CONFIGURED for the Marketing.Legal platform.

Branding / Logo Best Practices 

Ideal branding/logo has your business name implemented in a web-ready font, accompanied by a logo/icon that in the form of a .svg (dot-svg) file type.  The .svg file type can scale to any size without distorting.  Even better if your branding is simply a name, and you can supply us with the particular font.

If your branding/logo was created sometime in the past few years, then you should have it in .svg format (otherwise the competence of your graphic designer comes into question).  If your logo was created between circa 2011 and 2014, then you probably have it in .png (dot-png) image format of at least six-hundred-forty (640) pixels in width - any smaller is a problem.  Your branding/logo should be simple, not a photo or imagery with so much detail that it distorts when rendered small.  Your branding/logo must still be able to still look nice when it is scrunched down to the size of a large paperclip.  Additionally, your branding/logo should be available in both a horizontal and a vertical arrangement.  Your graphic designer should have supplied you with both.  See below for examples as an explanation.

Vertical Arrangement


Marketing.Legal

In this example, the logo is placed to the top of the brandname.  The brandname is implemented as styled text, not as an image/graphic, and is therefore search engine friendly.

Horizontal Arrangement


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In this example, the logo is placed to the left of the brandname.  The brandname is implemented as styled text, not as an image/graphic, and is therefore search engine friendly.

If you DO NOT have branding/logo that conforms to the above advice - then we need to involve your graphic designer to get you caught up to the modern web-era and ready for 2019.  Have your graphic designer contact us at: (905) 259-7154 before doing anything.  Often we see artsy people creating technical problems due that they are oblivious to various technical factors applicable to the web.

Getting Your New Website Prepared for 2019 The Necessities and Best Practices of the Modern WebYour Photos / Images Need to Be Large Files

Not only are there a vast number of screen sizes that people use to browse the web, but the density of pixels (the tiny little dots that make up a picture) vary from screen to screen and device to device.  Consequently, photos/images in modern websites need to contain more pixels than in the past, so they stay looking crisp when scaling to various screen sizes.

We can source quality stockphotos for use in your website where Law Society rules allow, but you will need to supply us with large photos of any real people or other imagery conveyances specific to your business.  And by large, we mean a .jpg file that is at least a thousand (1000) pixels wide - about half a mega-byte (MB) or more.

The good lawyer is the great salesman.
Janet Reno


Marketing.Legal