Despite the serious nature of the ongoing coronavirus pandemic, medical experts concur that with appropriate physical distancing among other measures, the pandemic will eventually run its course. That’s the positive. The negative is that the ultimate timeline will likely be measured in months, until we all can return to our normal routines.
How can you get on target to have your legal business well-positioned on the other side of the coronavirus, when the epidemic passes? That depends on actions that you can take now. Below is a list of three (3) easy, yet effective things to do now.
1. Author Blog Posts, Build Future SEO Rank.
Writing articles demonstrates knowledge, and established credibility and topic authority. Do so informs potential clients that you are current with regard to legal issues that are on-point with their circumstances. It is an excellent method for building your online footprint and establish search-engine ranking, increasing the online visibility of your legal business. Provide a few simple answers to common legal questions. Don't give instructions for the entire legal process from beginning to end, but give some first-touch answers.
2. Solicit Testimonials from Past, Happy Clients.
You have a number of past happy clients; but are your future potential new clients aware of that? Testimonials create trust and are a key factor for compelling potential new clients to phone or email you when they're ready to begin the intake process. The Marketing.Legal platform includes functionality that randomly presents your testimonials to not only potential new clients, but also to GoogleBot and other search-engine crawlers; giving your web pages an appearance of fresh content, and can contribute to an increase in the crawl rate of your website by search-engines. Get your testimonials into your website and into your value proposition.
3. Build Your Social Media Following.
Under usual routines, social media is a marketing channel that lawyers and paralegals might not have time for. Under current routines, the coronavirus likely has created much empty time that you can use to grow your social media audience. Social media is a very important channel to expand your marketing strategies on two (2) vectors. First, social media itself helps build your brand awareness and is a great channel for client first-touch, and second; when used with good blogging methods with links to your website, social media users then engage upon your website, inherently teaching search-engines that your website contains quality interesting content (this is known as 'social-proving' your website).